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Saturday, November 26, 2011

Google expands cooperationwith Korean companies

U.S. search giant signs pact with POSCO, joins forces with Samsung, LG for Google TV


Google Inc. is expanding cooperation with Korean companies, signing a preliminary deal with POSCO to provide technological support to upgrade the steelmaker’s operations.

The world’s third largest steelmaker inked a memorandum of understanding with the IT giant on Wednesday to share Google’s info-tech and corporate values.

Google’s advanced technologies can be used for three-dimensional modeling before building steel mills, for example, POSCO said.

The MOU stemmed from POSCO chairman Chung Joon-yang’s meeting with Google executive chairman Eric Schmidt early this month in Seoul.

The steelmaker had initially wanted Google’s cloud computing technology, which is used to save and retrieve data and software from a virtual data center on the Internet.

Chung ordered his executives to review introducing the cloud computing technology a year ago after receiving a working-level report that the company’s digital data use in 2020 would be 44 times the level of 2009.

During his meeting with Schmidt two weeks ago, the scope of cooperation expanded to adopting Google’s innovative corporate culture.

“In this era of convergence, it would be meaningful for POSCO to create synergy with Google, which is famous for its managerial speed, collaboration and openness,” Chung said.

“Once we complete the info-tech reform at the steel mills based on the cooperation between POSCO and Google, it would be an innovation in the manufacturing industry as well as a transition to a new high-tech period.”
POSCO chairman Chung Joon-yang (right) talks with Google executive chairman Eric Schmidt after signing a memorandum of understanding on sharing Google’s info-tech and corporate values at a meeting held early this month in Seoul. (POSCO)

POSCO plans to establish a new management system using Google’s map functions to check inventory in its steel mills around the world, 3-D technology to simulate steel mill designs and translating and interpreting systems to help employees communicate better.

Google’s technical staff are scheduled to visit POSCO later this month to implement the plans.

POSCO and Google also organized a future technology committee which will host joint workshops at least twice a year and push for personnel exchanges.

“We will adopt elements of Google’s corporate culture such as its communication style, working hours management and community systems in addition to its technologies,” a POSCO official said.

Korean electronics companies are also in talks with Google to churn out Internet-connected television sets called Google TVs.

Samsung Electronics is in the final stage of negotiations with Google to manufacture smart television sets powered by the U.S. search engine.

LG Electronics, the world’s second largest maker of flat-screen TVs, plans to unveil its Google TV at a January consumer electronics show in Las Vegas.

Samsung and LG have manufactured smart TVs that run on their own in-house operating system, which offer video-on-demand, Internet surfing and search services and other functions through applications.

By Kim So-hyun (sophie@heraldm.com)

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